Top four misunderstood SEO concepts (part 1)

With Google constantly changing its algorithms, we all have witnessed the rise of a lot of self-proclaimed gurus and mentors for SEO. However, there are not many authoritative voices that can speak with conviction about SEO, leading to the creation of several misconceptions and myths about SEO or things-to-do or NOT do. In this article, we will clearly show the myths about SEO for you.

  1. Keyword density is crucial

Before the 2010s, adding keywords in your content, meta-tags, and title tags was a sure way to get your site ranked for that exact keyword, bringing up a debate about the keyword density in the content. It was argued that an ideal keyword density should be 2-3% of the website to get it ranked. Then came the Panda update and Hummingbird update, making the SEO ‘gurus’ get into confusion about whether the keyword density holds importance anymore or not.

First of all, let’s learn about the relevance and authority of a website. Relevance is how accurately your website can address the needs of the users. Authority is how trustworthy your website is overall. In fact, keyword density doesn’t contribute to authority but somehow to the relevance. However, that has changed with the Hummingbird update, in which Google stopped looking for exact keywords or matching phrases but the intent of the search.

Therefore, keyword placement in the content is more important because Google crawls the pages which have a keyword placed higher in the content. In general, you don’t have to care about the keyword density in your SEO strategy. However, it doesn’t mean that you should ignore all about the keyword as well.

  1. Keyword targeting is irrelevant

Keyword targeting means using keywords relevant to your service or product in website and ad copy to achieve a top ranking in the search engines. Proper keyword research is important for determining which keywords you should be targeting. As discussed above, while making the keyword density has become less important, the keyword targeting is and always will be important.

Google getting better at search results doesn’t mean that keyword targeting is obsolete. The original text query entered by users is always the biggest clue to Google about what they want to find out.