SEO can be complicated, and even overcomplicated sometimes. However, SEO is actually much more simple at a strategic level if you focuse on these following four main areas.
Of course, these four areas may have some overlap and complexity but understanding your strengths and weaknesses in relation to them is the key to focusing your efforts.
- Technical SEO
Technical SEO seems to be a little daunting, but in fact, it helps to ensure that a search engine can explore your site and read your content. This is usually taken care of by the content management system you use, and you can use tools like Deep Crawl or Screaming Frog to explore your site and emphasize technical problems.
If you use WordPress for your small business’s website, technical SEO can be something that you can check off your list quickly. If you have a large website with million pages, technical SEO becomes much more important.
“Technical SEO” mostly is a part of your website design and development. The tip is to ensure your developer to understand the interplay between website design, development, SEO and the way to build a super fast and mobile-optimized site.
- On-site SEO optimization
Your website should be optimized both as a whole and each individual page also. You should start your site with a well-structured content hierarchy. If you have a well-structured site, sensible optimization is relatively straightforward. The main areas to focus on are:
- keyword research
- descriptive URLs
- meta descriptions
- content optimization
- good user experience (UX)
- strong calls to action
- structured data markup
When optimizing your site, spend time on considering your customers. If you are a local business, local SEO is more important. Your location and address become the crucial optimization points.
You can use tools such as Screaming Frog to identify the weaknesses and work through your pages.