SEO for Sports Teams and Sports Team Websites – How to Do It Right (p1)


The goal of building a sports team website is usually to get traffic. In general, traffic means more potential sponsors, players, fans, publicity, and opportunities.

So, where does most of the traffic come from? The answer is search engines. In fact, 93% of online experiences begin with a search query. Therefore, one of the most effective ways to get traffic for your website is to achieve high rankings in Google, Bing, and other search engines.

As you know, the field concerned with achieving good search rankings is called SEO (search engine optimization). SEO matters for all websites, including sports team websites. However, many people think that it is overwhelming, confusing and, as a result, stay away from it.

Now it’s time to change that. Here we will show you a number of important steps of SEO for sports teams and sports team websites and help you get to the front page of search engines. You don’t have to do all these steps at once, just take it slow and improve little by little.

Define Your Goal

The most important thing when getting into SEO is to define what you actually want to achieve. Your SEO strategy depends on your end goal.

You had better start off with a direction in mind while you can implement and see success with some strategies. You don’t just want to be found but found for the right reasons and by the right people.

For example, your approach to SEO will be different if you want to just get more fans or find new players (you can do both but you need to know that beforehand). Do you want to promote your website locally? Or build a brand? Or anything else? Think through before making the leap.

Doing so helps you understand the next steps much clearer, such as the pages you build, the keywords you use, the calls to action on your site, and anything else. If you need any help, do some market research to clarify your vision.