- Healthy bites take priority
Consumers today are more aware of a healthy lifestyle as well as healthy eating. Many have also adopted specific diets supported beliefs or food sensitivities or health conditions.
We will easily see marketers highlighting a variety of food alternatives a brand offers to its customers, such as organic, gluten or soy-free, vegan or plant-based, functional ingredients, etc.
Brands will increasingly cater to children and make menu options more appealing to their caregivers. For instance, ITV collaborated with VegPower for a billboard campaign that inspired kids to eat more vegetables.
- Social proof only rises in importance
Customers usually conduct through research and ask reviews before choosing to order or dining out. This makes it necessary for marketers to collect social proof such as feedback, reviews, etc. about their brand or food items. Google Maps, Facebook, TripAdvisor, and YELP are popular among reviewers, consistent with DigitalRestaurant.
To garner great reviews, marketers can:
- Request feedback (on one of the above review portals) immediately after customers are served.
- Invite customers for food-tastings or try your new products and request them to write down a review.
- Proactively work on customer feedback and suggestions, reach bent inform them about any progress, and request them to go to again.
- Incentivize your customers with special discounts or offers to write down reviews.
- Location and geo-targeting rise
Food and site are tied together. Imagine a hungry customer traveling to a replacement city or an office goer near your location during breakfast hours. Food marketing this year will aggressively capture these moments and switch them into chances at the proper place and right time.
Here is a few tips for leveraging location for food marketing:
- Listing on Google is that the initiative you’ll fancy be found supported your location.
- Geo-Targeted Ads are often sent to customers who are in your restaurant’s vicinity.
- Food Trucks are often positioned near offices or residential areas in order to serve the customer who’s out and about.