15 Ways to Google Boost Your Web Site for beginners (part 8)

  1. Check your external links

External links are important for SEO. Generally, make sure that:

  • You are not linking to web sites with inappropriate content or spam web sites.
  • You have no broken links, for example, links to pages or web sites that no longer exist.
  • Any links in your web site’s comments section carry the nofollow directive.
  • You are not in selling or exchanging links.
  1. Webmaster tools and Analytics 

Google and Bing both have webmaster tools, which are the place to register and submit your web site to their index. After that, you can visit the webmaster central to get valuable information about your web site.

This is not directly related to SEO, however, submitting your web site to Google and Bing webmaster tools can give you some advantages:

  • You can show Google and Bing about your web site.
  • You can get notified about potential problems.
  • You can see the number of incoming and internal links.
  • You can get feedback on the number of pages indexed.

In addition, it is very important to use Google Analytics and other traffic analysis tool to:

  • Find out how visitors find your web site.
  • Know how much time they spend on your pages.
  • Define what keywords they used.
  • Know the number of pages they view per visit.

Bonus Tips:

Schema Markup: One of the best ways to help search engines understand your content is to use structured data markup. (Structured data is a way to annotate your content so that crawlers can better index your pages.)

Despite not being officially part of Google ranking algorithm, it can improve the presentation of your pages in the search results, meaning higher click through rates and more organic traffic.

There are different schemas for different kinds of content (articles, images, videos, products, etc) and websites (business, local business, personal, etc).