15 Ways to Google Boost Your Web Site for beginners (part 7)

  1. Content is still king

If you want to make the above tips to work, what you need to do first and foremost is to have good content on your web site. Remember that a web site with good, quality, and original content can do better in the long term (whether with or without SEO) than a web site that is optimized in search engines but with not good content.

So, what is good content? When people search on search engines like Google, Bing, or Yahoo, they are looking for the answer to a question. Good content is page or post that can answer this question.

Tips to write good content

The following tips can put you in the right direction to write good content:

  • Make sure that your content tells exactly what promised in the title.
  • Format your text (as explained in article 8 above).
  • Check your text for grammar and spelling mistakes.
  • Provide links in your content where suitable to other pages on your site or pages on other sites to provide more information.
  • Include references from established studies or research to prove that what you are saying is correct.

What does Google consider good content?

Google published a list of criteria for accessing the quality of a web site some weeks after the release of Penguin. They included some questions to ask after you finish a content to post on your web site to help you determine its quality.

  1. Fresh Content

Fresh content is an incentive for internet users to visit and for search engines to crawl your website more often.

This is especially true when you have something really new to say about the topic or niche that you are covering. Don’t keep publishing pages with similar content just for the aim of updating your blog or web site.