15 Ways to Google Boost Your Web Site for beginners (part 5)

How to approach link building by the safe way

You must have understood why links are so important for SEO. Now, I will outline here the most safe and effective ways to approach link building for your website.

  • Firstly, you should regularly publish great content on your website in order to attract links naturally.
  • Put your content in front of other bloggers or webmasters which may potentially link to your website (Social media channels like Facebook and Twitter can become great promotion tools for this purpose)
  • Link to other websites and inform webmasters that you have added a link to their websites. They may return the favour if they like your website. This is actually Google’s advice in one of their guides (clearly explained in Step 5 below).
  • Publish your content on other websites as well as add links that point to your sites. This is also known as guest posting.
  • Let other webmasters know about your website by making connections with them. Email and twitter are effective tools to built connections with other webmasters.
  • Try to get links from the websites which are high quality.
  • Get links from the websites that are related to your niche.
  • G radually build your link profile. Sudden changes to the incoming links may raise some warning signals in the ranking algorithm.
  • Clearly understand the difference between a ‘follow’ and ‘nofollow‘ link.
  • Read the guidelines of Google on link building.
  • The way to approach link building for new websites is different from older websites, therefore, remember to make sure that you are using the right techniques.
  • Use tools such as SEMRUSH to analyze your competitors’ link profiles and try to learn as much as possible about their link practices.
  • Frequently check your link profile and take action whenever necessary to clean your profile from unwanted links.