- Get Links from Other Websites
When talking about SEO, we cannot avoid mentioning link building. The reason is simple: Off-Page SEO factors have a very important role in the Google ranking algorithm.
I know that for SEO beginners, it is difficult to understand this concept, therefore, let’s take it from the beginning.
So, what is link building and why is it so important for SEO?
When Sergey Brin and Larry Page – Google Founders – created the Google ranking algorithm, they two were looking for the way to compare the websites so that the best ones were shown first in SERPS (the search engines results pages).
In addition to taking into account each page’s on-page SEO factors, they decided that the websites which have incoming links from the other websites are probably more popular and important than the others, therefore, they deserved a better ranking.
In other words, incoming links from the other websites had a positive effect on the ranking position of a website. The more incoming links are pointed to a website, the better the ranking position was.
At the very beginning, this was something which could be manipulated easily. Webmasters who well understood this concept always started building thousands of incoming links pointing to their websites then increased their rankings.
The problem was that not all of those websites had good quality and some of them were not really deserved to rank on the first page of Google. This created a big problem for Google which impacted the quality of their search results.
In order to keep spam websites away and protect their reputation, Google added more strict rules to their ranking algorithm. The result was that they had the ability to differentiate between natural and artificially created links.
This was a success for Google. Spam and low-quality websites lost their rankings and in many cases, they were even removed from the Google index.
Since then, Google penalties have become more popular as well as words like Penguin and Panda – the name of Google ranking algorithm changes – have become a nightmare for a lot of webmasters.