15 Ways to Google Boost Your Web Site for beginners (part 2)

  1. Permanent link structure

The permanent link structure is a term which is used to describe individual posts of a website or the format of URLs for pages (tags/categories).

Tips for SEO Friendly URLs

  • Make URLs easy and simple to understand for both users and search engines.
  • Use ‘ – ‘ to separate the words which make up a URL.
  • Don’t use long URLs with unnecessary information.
  • Use the words which describe the content of the page but avoid keyword stuffing.
  1. Breadcrumb

Make sure to have a breadcrumb (a set of links at the top of the page aiding navigation) on all of your internal pages. For WordPress, there are a lot of free plugins to make a breadcrumb.

  1. Internal links

Internal links mean links in a page which point to the other pages within the website (not external links).

Internal linking is very important for website SEO, however, many website owners are not doing correctly. The rules for internal linking are simple:

  • Link related articles together by using the full article title or by using keyword anchor text.
  • Make sure that the links are useful and easy to understand by the users and the search engines.
  • An internal link should be useful for the users to navigate the site better. Don’t make links just for search engines only.
  • Don’t use terms such as ‘[..]’ or ‘click here’ for internal linking.
  • A few internal links for each page are enough, so don’t overdo it.
  1. Text formatting and the use of H1, H2, and H3

Don’t publish the text on your website without doing some basic formatting. This may work against your SEO efforts and is not good for the user experience.

Tips for text formatting:

  • Use H1 tags for your post’s title.
  • Use H2 tags for your post’s main headings, not for all your headings.
  • Use BOLD and Italics to gain attention from users.
  • Write short paragraphs.
  • Use a font size which is easy to read.